This week’s PlayLab invited us to explore how simple geometric forms can become storytelling devices. Our task was to mix and match a kind of narrative, a narrative space, and a kind of media, using our assigned shape as the starting point.
Our group received the circle a symbol of connection, continuity, and community. We chose the Walworth Library as our narrative space and built our story around the idea of spectacles a literal and metaphorical lens through which older readers rediscover clarity, imagination, and belonging. Inspired by a Korean library that lends reading glasses to elderly visitors, we transformed this functional gesture into a narrative of transformation and togetherness.
Narrative: Getting the Gang Together + Transformation
Narrative Space: Walworth Library
Media: Print-led (posters, bus-shelter ads, library signage) with limited WhatsApp and Facebook use
Our campaign, titled Stories Never Age, celebrates ageing as another chapter of imagination. The circular lens became our central visual motif framing the transition from blurred to clear, isolated to connected. Each poster plays with depth of field: sharp inside the lens, soft beyond it, symbolising how libraries help people refocus on the world and one another.
We deliberately chose print over digital, aligning with the idea of a “digital detox” that many library visitors seek. The tone of voice is gentle, inclusive, and quietly confident “Clearer vision, brighter imagination.” Through this visual narrative, the circle evolves from a flat shape into a social gesture, turning sight into insight and transforming the act of reading into a shared experience.
By visiting Walworth Library to test our idea in context photographing shelves, light, and reflections through real glasses we learned how physical space and human experience can shape a brand story. What began as an abstract circle became a symbol of empathy: a reminder that storytelling, like vision, is most powerful when it brings people together.
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